mIMS

Master in Marketing Management

MASTERS IN MARKETING MANAGEMENT

Approved by Savitribai Fule Pune University


Semester I

Principles & Practices of Management

Principles of Marketing

Fundamentals of Management Accounting

Managerial Economics

Research Methodology

Consumer Behaviour

Business Communication

Fundamentals of Information Technology


Semester II

Services Marketing

Retail Marketing

Sales Management & Personal Selling

Distribution Management & Logistics

Market Research

Relationship Marketing

Indian Economic Enviornment

Field Work + SPSS


SUMMER INTERNSHIP


Semester III

International Marketing

Laws of Marketing

Financial Services Marketing

Marketing Communication

Retail Operations Management

Project Work

Foreign Language

Virtual Marketing


Semester IV

Brand Management

Strategic Marketing

Export Documentation & Forex Management

Direct Marketing

Industrial Marketing

Rural & Agricultural Marketing

Entrepreneurhip Development & Project Management

Foreign Language